Walgreens is there for every mishap, “uh-oh” and “oh sh*it” that are inevitable during the holiday season.

THE ASK: Create a Holiday campaign that connects emotionally with our customers and showcases our strengths- convenience, trust, connection, and our holiday assortment & value.

THE HUMAN NEED: Navigating crowded stores with long lines and overwhelming selections adds strain to their time and well-being, leaving less to give to their holiday moments

THE UNTOLD BRAND STORY: With just the right mix of offerings to care for self and others, Walgreens is your efficient problem solver throughout the holiday season 

THE SINGLE MOST IMPORTANT THING: Walgreens solves for essential needs ​that protect your holiday moments.