About

Brand strategist by trade. Community builder by instinct.

At the end of the day, both are about people.

I’ve spent five years at a Big 4 creative advertising agency helping brands across CPG, fast casual, retail, regulated products, and museums connect with real humans in meaningful ways. I specialize in finding the insight behind the behavior and turning it into strategy that feels clear, grounded, and intentional.

Outside the agency world, I design experiences. Baby showers, bridal showers, birthday parties, a weekly happy hour, and even a seasonal Harry Potter club. Event planning is where strategy comes to life. It’s how I test what actually makes people feel welcome, engaged, and seen.

These two worlds fuel each other. Brand strategy sharpens how I design experiences. Event planning keeps my thinking rooted in real human behavior. One shapes perception. The other creates feeling.

At the core of everything I do is a deep curiosity about people and a genuine love of bringing them together. Whether I’m building a brand or a moment, my goal is the same. Make people feel understood and make it feel like it was made just for them.