QDOBA Queso deserves to be celebrated.
So we took a National Holiday and made it a 12-day queso celebration.
THE ASK: With queso being our key differentiator, and ours being ranked top in the fast casual space, clients wanted to own National Queso Day.
WE TOOK IT A FEW STEPS FURTHER…
THE INSIGHT: People love cheese. Duh. But they go CRAZY for queso. It’s a delicacy. Liquid gold. It’s what drives people into our restaurant. And we, by far, have the best queso on the fast-casual and QSR market.
OUR RESPONSE: Rather than just owning National Queso Day, let’s make a brand new holiday + a 12 day celebration of QDOBA queso and all the deliciousness and joy it brings to our customers. Enter DIPTEMBER.
